CULTURE
The heritage of nations gains new digital life.
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TECHNOLOGY
Games, AI, VR and metaverses bring tradition to life.
PEOPLE
Cultural, intellectual and spiritual development.
A center for the development of culture, technology and people
ETHNOPHYGITAL — 0%
Academy for the Development
of Ethnophygital
A center for the development of culture, technology and people
The cultural code of digitalization
EthnoPhygital is a synthesis of traditional culture, the physical world and digital technology.
It is a space where the heritage of nations gains new life in games, artificial intelligence, education, sport, virtual worlds and international projects.
Culture
Technology
People
EthnoPhygital
The institutional center of the EthnoPhygital ecosystem
01
Outreach
Developing and promoting ethnophygital in Russia and worldwide
02
Heritage
Preserving traditional culture and intangible heritage
03
Projects
Creating educational, scientific, sports and digital projects
04
People
Harmonious human development
05
Partnership
International cooperation
Key directions
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Culture & Heritage
Digital preservation of traditions, epics, symbols and cultural imagery.
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Education
Programs in culture, artificial intelligence, phygital technologies and digital professions.
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Science & Research
Ethnophygitalogy, cybersocialization, sports phygitalogy and the development of digital society.
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Phygital sport & ethnosport
Bringing together physical competition, games, cultural traditions and digital technology.
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AI & Digital Worlds
Avatars, game universes, VR/AR, metaverses and generative technologies.
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Human Development
Physical, intellectual, emotional, cultural, creative and spiritual development.
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Phygital Tourism
Digital routes, virtual journeys and new ways to discover regions and cultures.
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International Cooperation
Joint projects with governments, universities and organizations across Asia, Africa and the BRICS countries.
Flagship projects
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Flagship
The Universe of Heroes of the Peoples of Russia
Epic heroes, plush toys, cards, books, games and digital characters brought together into a single universe.
Learn more -
Active
“Call of the Earth” Center
Years of work preserving the traditions and cultures of the peoples of Russia: hundreds of events and a living cultural space.
Learn more -
Partnership
EthnoPhygital and the Games of the Future
Contributing to the global phygital movement and the cultural dimension of phygital sport.
Learn more -
International
The International EthnoPhygital Platform
Advancing initiatives in Kazakhstan, Africa and other countries around the world.
Learn more
EthnoPhygital at the Games of the Future 2026
The Academy’s team is helping to grow the global phygital movement — a journey from the first Games of the Future to Astana 2026, where culture, sport and technology meet on one stage.
- Culture
- Sport
- Technology
- International cooperation
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2024 Experience
Games of the Future
Taking part in the first Games of the Future: the cultural dimension of phygital sport and the first joint formats.
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2025 Experience
Games of the Future
Developing formats and strengthening the international ties of the phygital movement.
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2026 Plans
Astana
The Academy’s plans for the Games of the Future in Kazakhstan and proposals for Kazakh partners: culture, sport and technology together.
We invite you to a working meeting in Astana to discuss joint projects and Kazakhstan’s participation.
Shaping new knowledge and professions
The Academy conducts research and develops educational programs — creating new fields of study and professions at the intersection of culture, technology and people.
Science
~10
publications on EthnoPhygital topics
- Scientific research
- Developing research areas
The Academy’s research
areas
- Ethnophygitalogy
- Cybersocialization
- Sports phygitalogy
- Digital culture
- Cultural metaverses
- Artificial intelligence & heritage
Education
- Educational programs Training in culture, technology and the digital professions of the future.
- University partnerships Joint programs and research with leading universities.
- Continuing professional education programs Training and professional development on EthnoPhygital topics.
EthnoPhygital without borders
Cultural codes differ, but the need to preserve identity in the digital world unites people and nations. The Academy develops EthnoPhygital as an international platform for cultural exchange.
Founder of the EthnoPhygital concept
- Founder of the EthnoPhygital project
- Head of the Academy
- Master’s graduate of ITMO University
- Author of research and academic publications
- Expert in gaming and digital projects
- Participant in the global phygital movement
- Speaker at SPIEF 2026
- Experience with cultural, social and technology projects
Team
The people who grow the EthnoPhygital ecosystem every day.
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Position
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Position
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Position
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Partnership formats
The Academy is open to cooperation in many formats — from government and university programs to technology and international projects. Choose the direction that fits your organization.
Our partners
Organizations and companies with whom we grow the EthnoPhygital ecosystem.
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All-Russian Federation of Phygital Sport
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Phygital Sport Federation of St. Petersburg
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Phygital Sport Federation of the Leningrad Region
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Academy of Cybersocialization #HomoCyberus
- The Khakimov Club at the Russian MFA
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Committee for External Relations of St. Petersburg
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Rossotrudnichestvo in Kazakhstan
- Consulate General of Kazakhstan in St. Petersburg
- Representation of Yamalo-Nenets AO in St. Petersburg
- Permanent Mission of the Republic of Sakha (Yakutia)
- Permanent Mission of the Republic of Tatarstan
- Representation of the Republic of Buryatia in Moscow
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Roerich Family Museum-Institute
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Ripa Buddhist Center
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“Geser Heritage” Foundation
- Georgievsky Municipality
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“Call of the Earth” Project
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ITMO University
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Fight Club Nevskiy
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“Koritsa” Garment Manufacture
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ARTICMEDIA IT Company
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Sletat.ru Group
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Asia Auto
News & Events
Games of the Future
The road to the Games of the Future: EthnoPhygital prepares for Astana 2026
The Academy’s team is shaping the cultural program of the international phygital movement and will present its vision of uniting tradition and technology on the Astana stage.
Read article
Projects
The Universe of Heroes of the Peoples of Russia enters a new stage
Epic characters of the country’s peoples are coming together into a single digital and physical universe — from books and toys to games.
Read article
International cooperation
EthnoPhygital without borders: new partners from BRICS to Africa
The Academy is expanding its geography of cooperation and discussing joint cultural and educational initiatives with partners around the world.
Read articleThe future should be cultural and humane
We are open to working with those ready to create new forms of education, culture, sport and technology while keeping people connected to their roots.